Close DOOH deals in days, not weeks.
DoohDeal is the independent European marketplace where publishers list their digital and classic out-of-home screens, brands and agencies plan campaigns with AI — and both sides agree terms in a shared deal room instead of a forty-email thread.
- Free during early access
- No credit card
- 7 display currencies
- 5 languages
- Digital + classic OOH
- CSV import from Broadsign, Hivestack & Place Exchange
One marketplace. Two seats at the table.
From first look to booked campaign
- 1
Find each other.
Buyers search by city, venue type, format and budget. Publishers get discovered — or send offers to the buyers they want.
- 2
Agree in a deal room.
Chat, structured CPM offers and counter-offers, creative approval — in one room with a full history. No more “per my last email.”
- 3
Book and launch.
Lock terms, schedule flights, and track the campaign from one workspace. Multi-currency, multi-language, both sides see the same numbers.
The deal room for digital out-of-home
Today, a DOOH deal lives in email threads, spreadsheets and call notes. On DoohDeal it lives in one room: live chat next to structured terms, every offer and counter-offer versioned, creative approval built in. When both sides accept, the deal is booked — and nobody has to reconstruct what was agreed.
Structured offers
CPM, impressions and flight dates as first-class fields, not prose.
Full history
Every change tracked, so “what did we agree?” has one answer.
Creative approval inside the deal
Upload, review, approve without a second tool.
Plan smarter. Buy directly.
- Brief in, plan out.
Paste your brief — DoohDeal’s AI extracts goals, audience, geo and budget, and proposes venues and CPM ranges to start from.
- See the whole market on one map.
Digital screens and classic billboards, filterable by city, venue, format and price — across publishers, in one search.
- Negotiate with the owner, not a black box.
Direct deal rooms with the publisher. Agree the price you actually pay — no hidden auction, no stacked fees.
- One workspace from brief to booked.
Campaigns, flights and deal status in one place. Your media plan stops living in seventeen spreadsheet tabs.
Sell your screens. Keep the steering wheel.
- List in minutes.
Upload a CSV — we auto-detect Broadsign, Hivestack and Place Exchange export formats — or add screens by hand. Classic OOH welcome too.
- Price floors, your rules.
Set floor CPMs per screen. Decide what’s negotiable. Approve or reject every creative before it plays.
- Don’t wait to be found — pitch.
Send packaged offers (inventory + price + period) straight to buyers. When they accept, it’s already a deal room.
- Get paid without chasing.
Payouts through Stripe — invoices and deal records in the same place the deal happened.
The first DOOH marketplace you can talk to
Plan a campaign by chatting — “Find screens in Munich under €15 CPM for a 2-week June flight” — inside DoohDeal, or straight from ChatGPT. DoohDeal is the only DOOH marketplace with a live ChatGPT integration: search inventory, build a plan, and carry it into deal rooms without leaving the conversation.
AI drafts. You decide. Every AI suggestion is visible, editable and yours to overrule.
Independent. European. On your side of the table.
The DOOH platforms of the last decade have been bought up — by telcos, ad-tech roll-ups and each other. DoohDeal is independent and European-operated. Your inventory data, your buyer relationships and your pricing stay yours: GDPR-first, no parent company with its own media agenda.
The consolidation is on the record: Vistar Media → T-Mobile (2025)Hivestack → Perion (2023)Place Exchange → Broadsign (2025)
- Independent & European-operated
- GDPR-first by design
- EUR, USD, GBP, CHF, CAD, AUD, CNY
- English · Deutsch · Français · Español · 中文
Frequently asked questions about DoohDeal
- What does DoohDeal cost?
- Nothing during early access — every feature, both sides of the marketplace. When paid plans arrive, we’ll publish them openly on our pricing page and announce them well before anything changes; founding teams hear first.
- What exactly is a deal room?
- A shared workspace for one deal: live chat, structured CPM offers and counters, creative approval, and a versioned record of what both sides agreed. It replaces the email thread, not your judgment.
- I’m a publisher. Who controls my pricing?
- You do. You set floor CPMs, decide what’s negotiable, and approve every creative before it runs. Buyers see what you choose to show.
- Do I have to negotiate every deal?
- No. Publishers can post fixed prices for direct booking; negotiate only when you want to.
- Does DoohDeal replace my CMS or SSP?
- No. It’s where direct deals happen. Keep Broadsign, Hivestack or Place Exchange — we read their export formats, and your programmatic stack keeps doing its job.
- Where does our data live?
- With an independent European operator, handled GDPR-first. No parent ad-tech company, no data side-business.
- Can I really use it from ChatGPT?
- Yes — search, plan and price campaigns from ChatGPT today; deals finish in the DoohDeal deal room.
- We’re early — is the inventory there yet?
- We’re building the network publisher by publisher, Europe first. Buyers: tell us the market you need and we’ll prioritize it. Publishers: early listings meet the first wave of buyers with the least competition they’ll ever have.
- What is a DOOH marketplace?
- A DOOH marketplace is a platform where owners of digital out-of-home screens list their inventory and advertisers buy it directly. DoohDeal is an independent European one: publishers set floor CPMs and approve every creative, buyers search screens across publishers on one map, and both sides agree terms in a shared deal room.
- How do I buy DOOH advertising in Europe?
- Search screens by city, venue type, format and budget; negotiate the CPM directly with the publisher in a deal room; then book and track the campaign. On DoohDeal you can also start from a written brief — the AI extracts goals, audience, geo and budget and proposes a plan — or search inventory straight from ChatGPT.
- How much does DOOH advertising cost?
- Most digital out-of-home inventory is priced per thousand impressions (CPM), and rates vary widely by city, venue type, format and season. On DoohDeal, publishers set their own floor CPMs and you see the real asking price per screen before you commit — and you negotiate the final CPM directly with the publisher.
Take your seat at the table.
Free during early access — for the people who own the screens and the people who book them.
Prefer a walkthrough? Book a 15-minute demo →